GCC sector

Media, Entertainment & Consumer Internet GCCs

Streaming, travel, marketplace and delivery platforms are building India centres for engineering, content and creative technology, and global operations. We bring platform engineering, operations automation and the experience of building content platforms for major Indian media houses.

Platforms, content operations and trust at internet scale

What these centres own

These centres own platform and product engineering, content and creative technology, trust and safety, and large global customer- and partner-operations teams, often with thousands of roles planned over a few years.

What's specific to this sector

Consumer platforms carry user-data obligations across many jurisdictions, content-rights metadata and moderation duties, and traffic that spikes at the worst possible moment. We design operations tooling and platforms for those realities from day one.

We built content management and digital distribution systems for HT Media and digital content platforms for SVF Productions.

How we help Media & internet centres

Platform engineering at scale

Golden paths, observability and data platforms for engineering organisations growing by hundreds of engineers a year.

Operations automation

Agent assist, QA and conversation analysis for global customer and partner operations, plus trust-and-safety triage with human review.

Content platforms

Content management and multi-channel distribution, informed by the systems we built for HT Media and SVF Productions.

The services these centres use most

Recent Media & internet GCC moves in India

From our India GCC Tracker. Every row links to its source.

CompanyCityMandateScaleYearSource
DoorDash Hyderabad Customer Experience and Integrity (CXI) hub; customer support, trust and safety and general administrative functions supporting global operations 3,000 jobs over the next two years; 500 professionals in the first phase 2026 Business Today (Reuters)
Airbnb Delhi NCR Global capability centre office at DLF Cyber City, Gurugram (Airbnb Global Capability Center Pvt Ltd) 46,437 sq ft leased for five years at ~Rs 61.53 lakh/month; headcount not disclosed 2025 Univest (citing Propstack transaction documents)
Netflix Hyderabad Second India office (after Mumbai), reported as a creative-technology hub for content, production/post-production workflows and VFX ~41,000 sq ft leased at CapitaLand ITPH Block A, HITEC City; headcount not disclosed 2025 Elets CIO

Questions about Media & internet GCCs

What makes consumer-internet GCCs different?

Scale and speed. Many plan thousands of roles over two to three years across engineering and operations, so hiring, platforms and operations tooling must scale in parallel.

Can operations centres be AI-first from launch?

Yes. Agent assist, automated QA and conversation analysis can be part of the operating model from day one rather than retrofitted, which changes the hiring plan itself.

Do you still build media platforms?

Yes. Content management and distribution remain part of our engineering track record, now delivered inside clients’ GCCs as well as for Indian media companies.

Building a Media & internet centre in India?

Tell us your stage and city. We'll bring a view on what centres like yours typically need next, and which of it we'd deliver versus source.

We reply with proposed call slots within one business day.